She Is The Music, the nonprofit founded in 2018 with the goal of increasing the number of women working in the music industry, kicked off 2020 in March with a songwriting camp hosted by Cyndi Lauper. Then COVID-19 hit and decimated the job market, making SITM’s mission all the more challenging — and forcing executive director Michelle Arkuski to shift strategy. She spoke to Billboard about the organization’s evolving approach and the obstacles it’s still confronting.

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