She Is The Music, the nonprofit founded in 2018 with the goal of increasing the number of women working in the music industry, kicked off 2020 in March with a songwriting camp hosted by Cyndi Lauper. Then COVID-19 hit and decimated the job market, making SITM’s mission all the more challenging — and forcing executive director Michelle Arkuski to shift strategy. She spoke to Billboard about the organization’s evolving approach and the obstacles it’s still confronting.
How She Is The Music Persisted Through 2020
