HEATHER's Experience

Heather Vassar, VP of Marketing/Nashville for EMPIRE, has more than a decade of experience in the music industry. She spent three years at Universal Music Group Nashville where she led strategy and research efforts for the label, focusing on optimizing the flow of releases, leveraging competitive advantages and providing best practices to elicit the most robust and forward-thinking analysis and innovation in the industry. While there, she worked on digital strategy for artists such as George Strait, Luke Bryan, Carrie Underwood, Kacey Musgraves and Keith Urban. In 2019, Vassar was tapped by EMPIRE to join its newly opened Nashville division to help market and promote not only the company’s presence in Nashville, but its growing roster of artists including Tenille Arts, Nikita Karmen, Willie Jones, Waylon Payne, Rene Blair and Nick Wayne. She oversees the day-to-day artist strategies and development, marketing and digital marketing initiatives and partner relationships with sales and streaming services. When she isn’t working, Vassar can be found working towards her 4,000th ride on her Peloton Bike, cooking, writing songs or traveling. Skilled in Business Intelligence platforms, advocate for positive team building and love being involved in the creative songwriting process. Strong business development professional with a Master of Business Administration (M.B.A.) focused in Strategy, Analytics, Marketing & A&R from Belmont University – Jack C. Massey Graduate School of Business. https://www.heathervassar.com/