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About Amy Hartman

Amy Hartman is creative sync licensing executive and a strategic, innovative and driven music industry professional with over 25 years experience in the label and publishing realms. She has held senior positions at Roc Nation, running the sync licensing department for the label, publishing and artist management divisions, as well as Universal Music Group, as the VP of Film & TV Creative Sync for Island, Def Jam and Republic Records. She specializes in securing sync licensing placements for artists’ catalog in film, television, ads, and video games as well as marketing tie-ins and major licensing campaigns, on-camera appearances, soundtrack opportunities and creation of original songs for the Film and TV world. Currently, Amy oversees the creative services in the film and tv music department at Spirit Music Group. With a Media Relations background, she is a versatile executive with deep relationships in the Film/TV community. She is a Los Angeles native and proud graduate of UCLA

Current Working Location

Spirit Music Group (Available for some travel.)

Links to work

Work experience

  • Spirit Music Group
  • 2020- present
  • SVP Creative Services, Film & TV Music
  • Roc Nation
  • 2018-2020
  • SVP Creative Sync Licensing
  • Island, Def Jam, Republic Records
  • 2000-20017
  • VP Film & TV Creative Sync

Amy's Skills

Business
  • Artist Relations
  • Licensing
  • Music Executive
  • Public Relations
  • Publishing

Amy's Genres

  • Alternative Rock
  • Blues
  • Country
  • Electronic
  • Folk
  • Funk
  • Grunge
  • Hip-Hop
  • House
  • Indie Rock
  • Latin
  • Metal
  • Minimalism
  • New Wave
  • Pop
  • Punk
  • R&B
  • Rap
  • Reggaetón
  • Soul
  • Standards
  • Trap
  • World

Amy's Experience

I started out in PR, working for Relativity, Priority and Mammoth Records and even ran my own indie PR shop, Moxie Press. I have always loved pop culture and music, and I found a way to combine those loves by working in media relations. When I started working at Island Def Jam, I oversaw the West Coast PR department and worked strategically to place our artists in primetime TV shows, reality competition shows, award shows and cable programs. This introduced me to the world of music supervision and sync licensing and I was able to pivot my career into creative sync licensing while at UMG. I worked with all genres and levels of artists, securing film+ tv placements, finding soundtrack opportunities, marketing tie-ins and negotiating sync licensing deals. From there, I went on to run the sync licensing departments at Roc Nation, overseeing sync licensing for all medias for their label, publishing and management divisions. I now run the creative sync licensing department at Spirit Music Group, a boutique global publishing company with catalog from legendary artists like The Who, T. Rex, Graham Nash, Ingrid Michaelson, Matt & Kim, Salt N Pepa, Daddy Yankee, Ghostface Killah as well as noted industry writers and producers like Tricky Stewart, David Paich, Gregg Wattenberg, Alan Wilkis/Big Data, Nick Gale, Joy Williams and many many more.