About Adel Hattem

Adel Hattem is CEO and Founder of DMusicMarketing, an agency that develops non-Latin talent in the Latin American market. Based in Miami, a city that hosts major Latin American entertainment companies, DMM offers efficient, dynamic, and all-encompassing solutions to its clients to overcome and conquer the intricacies of the market. A bicultural marketing specialist with 20+ years of experience in the music industry, Adel Hattem held senior positions with industry giants before founding DMM in 2013. She worked as Marketing Director for Universal Music Mexico, Vice President of Marketing for Latin America at EMI, and Marketing Manager at BMG Entertainment. While working with the majors, Adel helped develop and set a footprint in the market for talent such as Arctic Monkeys, Placebo, Coldplay, Robbie Williams, David Guetta, Norah Jones, and Katy Perry, among others. With DMM she now works with renowned labels like the Beggars Group, Domino Recordings, Ultra, and the Secretly Canadian Group, and has a diverse portfolio of artists such as Major Lazer, Björk, Flume, The xx, Bon Iver, Interpol, Sharon Van Etten, and Lauv, among others. DMM has seen exponential growth in the last couple of years and continues to expand as new clients arrive, eager to explore and discover their impact in the Latin American region.

Work experience

  • Dmusicmarketing
  • 2013-Present
  • founder
  • EMI Music Latin America
  • 2003-2013
  • VP Marketing Latin America
  • Universal Music Mexico
  • 1998-2003
  • Marketing Director
  • BMG
  • 1995-1998
  • Label Manager

Adel's Skills

Business
  • Marketing
  • Music Executive
  • Promoter
  • Public Relations

Adel's Genres

  • Alternative Rock
  • Dub
  • Electronic
  • Folk
  • Funk
  • Indie Rock
  • New Wave
  • Pop
  • Soul

Adel's Experience

I have been able to apply all my skills in the company I started in 2013.