Universal Music Enterprises (UMe) is the centralized U.S. catalog entity for the Universal Music Group. Working closely in concert with all of the company’s record labels, UMe provides a frontline approach to catalog management, a greater emphasis on strategic marketing initiatives and opportunities in new and emerging technologies. We manage a diverse and expansive catalog spanning the entire history of recorded music and nearly every genre of music from such renowned record labels as Capitol, Interscope, Def Jam, Geffen, A&M, Motown, Island, and Virgin. The UMe catalog roster includes many of the most iconic and legendary artists of all time, including: The Beatles, Bob Marley, The Rolling Stones, Eminem, Stevie Wonder, Nirvana, and Shania Twain.
UMe is seeking a Manager, International Marketing
How you'll CREATE:
Manage all aspects of International marketing, product development & catalog optimization from conception to completion on projects, activations and across your owned artist roster list
Add value at every level helping to maximize Global reach, consumption and revenues for key artists, projects and opportunities
Be the vital conduit between artist, management, repertoire owner and territories
Continued communication to repertoire owner & mgmt. with international data/feedback to ensure planning, development and rollout of artist/project is always maximized & truly Global
Co-ordination, creation and communication of marketing tools & assets from repertoire teams
Responsible for the execution and review of territory marketing plans and management of project time lines from assigned roster.
Generate and distribute analytical project/activity information to relevant business areas to help guide decision making Globally
Create and implement innovative marketing approach to projects
Formulate budgets with department heads and allocate appropriate costs
Administer markets requests for tools and assets with appropriate repertoire centre
Ensure all physical and digital deadlines are met outside of home market
Assist with evaluating and forecasting project opportunities for release
Ensure creative output of content and repertoire that will generate meaningful revenues for worldwide territories
Be a conduit to our international markets across UMG’s storied catalog
Recognize and share best practice across the markets
Devise clever and innovative marketing opportunities & strategies
Deal effectively with all production supply chain logistics & queries to ensure no impact to release dates
Liaise closely with the Commercial Affairs & New Business departments on campaigns to ensure widest possible exposure and effectiveness
Submit costed marketing plans for approval and manage campaigns within agreed budgetary limits
Ensure all information is accurately communicated to all departments regarding strategy, release plans, changes, developments etc.
Bring your VIBE:
Passion for music
Music industry marketing experience
Good communication skills (verbal and written)
A team player with creative ideas and solutions
Commercially focused and highly motivated, disciplined and organised with excellent time management skills
Desire and ability to drive projects from inception to completion
Flexible and capable of juggling responsibilities
Comfortable working under pressure and with a fast moving and rapidly developing roster
Good understanding of data analysis and insights to provide smart marketing opportunities and support decision making
Experience of liaising effectively with labels, Managers and Artists
Understanding of new music platforms and the best approach for each to maximize opportunities
Positive, proactive and pragmatic approach to any situation. Able to deal with problems as they may arise
Knowledgeable about current music and market trends
Excellent computer skills
Experience in the development of artist plans and strategies
Comfortable using data & analytics to inform key decisions
Good understanding and knowledge of Universal’s catalog and repertoire
Knowledge of the international marketplace and current evolution
Strong understanding of social channels, media opportunities & advertising formats
Good presentation skills
Good understanding of consumer insights & segmentation practices
Competency in one or more foreign languages
Advanced skills in common software (e.g. MS Office / Keynote / Photoshop / etc.)
Experience of in-house IT applications (including budgeting & invoice approval systems, sales information systems etc)
APPLY HERE – https://umusic.wd5.myworkdayjobs.com/UMGUS/job/Santa-Monica-California/Manager–International-Marketing_UMG-16896?source=SheistheMusic