I run a music data company for hip hop artists called Database Devi. Artists and record labels spend millions of dollars throwing marketing budgets into the ad abyss, lacking the ability to aggregate and analyze mountains of artist data that can inform ad buying. Marketing teams struggle to identify audience segments that break artists. Different subgenres of music perform in patterns, depending on advertising channel and distribution platform, leaving artists in the dark. Spotify and other streaming services hold onto important analytics to better their own platforms. Database Devi is an analytics platform that generates actionable audience segments for artists, making every marketing dollar count towards chart-topping releases. www.databasedevi.com