About Sonia BOTON-GBOH

I am graduated from a French Business School with a Master of Marketing and from a British university ( University of West of England) with a Bachelor of Arts in Business Administration. I have 14 years experience in Marketing and worked 11 years for L'Oréal. After been graduated, I had a first experience for Warner Music in Sales. So, last year, I decided to go back to my passion : music and followed a six months intensive training in Music Management. I also worked for Live Nation on the organisation of the Afropunk Festival in Paris. I have just launched my agency, Roxanne, specialized in Brands & Music Partnerships ( product placements, endorsements, influence marketing & brand content). It operates internationally.

Work experience

  • Founder @ Roxanne ex-L'Oreal & Live Nation

Sonia's Skills

Business
  • Marketing

Sonia's Genres

  • Hip-Hop
  • Pop
  • R&B
  • Rap
  • Soul
  • Trap
  • World

Sonia's Experience

I have 14 years experience working in Marketing for multinational companies. I have worked 11 years for L’Oréal on various regions ( Europe, Middle East and Africa) and various markets ( FMCG, Travel Retail …). Since Music has always been a passion, I made a training on Artistic & Cultural Management and worked for Live Nation France on the organisation of Afropunk Festival. I just launched my brand entertainment agency called Roxanne, operating internationally.