Sierra's Experience

Through my role as a Music Management Mentee at She Is the Music, I have gained valuable insight on what it means to be an artist manager. My role as Marketing Director for Student Entertainment Events (SEE) has allowed me to strengthen on my marketing skills, whether it is contacting artist’s teams directly to discuss a marketing plan or planning and executing campus-wide marketing initiatives. Taking this experience and building on it, I have learned more about what artist promotion is like through my participation in street teams. Notably, not only has my marketing director role taught me about promotion, but my commitment to SEE has allowed me to participate in additional production-based roles, including stage breakdown, in order to ensure all of SEE’s events run smoothly. Outside of my leadership roles, my workspaces has allowed me to gain experience in front of house, venue coordination, and the box office. Through these various positions working in live music, I have learned how to navigate and support live music in different settings, whether it is supporting a concert at a 1,000 capacity theater or 18,000 capacity arena.