About Ash Hackworth

Hi! My name is Ash, I am 32, so not so young anymore but have been dedicated to working within music since I was 18. I am someone who breathes in live music events and try to take all the good energy from them. Before making the leap of working in music altogether, I would attend concerts of any size as often as I could - at one point it was four times a week. At these shows I would speak to as many people as possible from the merchandise staff to the artists' manager to gain greater insight into the industry. From these chats, I would start my own music blog when I was 19 with a couple of female friends as interested in music, as I was. The blog would highlight local talent within Los Angeles who were not getting enough credit from the mainstream media and were just as talented as the artists they would promote. We soon expanded to promoting new artists that were signed to these labels, such as Mindless Behavior and Greyson Chance. Than we ended with promoting artists from the United Kingdom. Before the end of Junkie Promotions, the previous name of the blog - as music was our addiction- I was a marketing and event intern for Atom Digital Inc., an opportunity I gained from the blog. After a little over a year, I continued connecting with artists' teams such as, Allstar Weekend and assisted in gaining attendance and promoting their music. After my wonderful time at Atom Digital Inc. I had the opportunity to intern as Artist Liaison for Columbia Records at Sony Music. At this point in my life, I knew I wanted to work more with artists, as I enjoy interconnecting with them and assisting them in the best way possible. During this time I was the only female intern for A&R - there was two of us, the other female was for Graphics. I was known as the Pop girl and was only in community college. It was definitely a unique experience and highlighted where my interests lied, which was being in the office less and more out in the scene of concerts and festivals. It is now 2022, and I have been volunteering, and picking up gigs when I can around the world in Live Music Events. From working as Assistant Festival Director to Stage manager, I have found my interests! I enjoy working behind the scenes in production, though outside of concerts and festivals enjoy hosting fan events. I am now in the process of promoting diversifying the industry further, through the events I host with other young women interested in gaining experience. I am also working towards building a global team of young women professionals, to produce or host music and fan events across the globe in more genres than just mainstream pop and rock. Some of the live music events I have participated in are as follows: Moogfest, Durham, North Carolina, US - 2018 Lovebox, London, United Kingdom - 2017 Canadian Music Week, Toronto, Canada - 2017 Park Life, Manchester, United Kingdom - 2017 Fvded in the Park, Vancouver, Canada - 2017 Squamish Valley Music Festival, Squamish, Canada –2015 Eurosonic Noorderslag, Groningen, Netherlands - 2014

Work experience

Ash's Skills

Art
  • Content Creator
Business
  • Marketing
  • Project Manager
Live
  • Production Manager
Venue Type Experience
  • Festival

Ash's Genres

  • Indie Rock
  • Pop
  • Punk

Ash's Experience

I am someone with a unique outlook in areas of production and design, offering a distinct perspective on the implementation of events since I travel. I bring further creativity and passion due to my love for the arts and interest in music, though more in the niche genres such as K-Pop and J-Rock. Moreover, with my experience, I can assist in highly pressured events with great ease and poise, compared to when I first started and others. An example of this was when I was the only sponsorship volunteer to show for Fvded in the park. I had to organize and set-up the VIP areas, as well as keep sponsor tent replenish by myself as a one-woman team. I got the tasks done while having fun, although it was a bit tiring. I am also able to adapt and handle language barriers professionally, due to volunteering/working in different locations, as well as genres. The adaptability was most beneficial at Secret Solstice. I am a very determined person, and when I have a goal or task to complete, I take every legal measure to accomplish or exceed the goal/task. For example, when BTS announced a Wembley concert last minute and the teams I worked with wanted to welcome them, promote them and celebrate the fans coming across the world. Additionally, the South Korean media wanted to highlight this accomplishment and its importance. So, I got a team of 10 young women together to organized a week of activities. These activities included an ARMY bus tour of London. The results were that we had to rent two double-decker buses party buses due to the demand. There were over 200 ARMYs from across the globe coming together to meet and tour London, while also promoting the Wembley concert. Another activity was the re-branding of a cafe specifically for ARMY. From BTS themed craft booths to customed named drinks, it was an ARMY Utopia for a day. Everyone enjoyed the day, including the venue’s staff and security! At the end of the cafe, we had 800 in attendance raising over £1,100+ for charity. We only had three months to plan, implement, promote and update the media. Furthermore, I am assertive and passionate. If something needs to change, I make my concerns known and take action. I can network with the best of them and do not get intimidated as easily, which gains others respect. Additionally, giving me further credibility in what I can do.