About Kacy Swain

My name is Kacy Swain, a 25 year old working for the Independent Record label - Blue Elan Records. Before I made my way into the entertainment industry I was a varsity women's basketball player at the University of California Los Angeles. There I earned my degree in Political Science with a focus in American politics. After graduating, I no longer wanted to pursue my athletic career (despite having offers to play professionally) and wanted to follow my dream of working in music. I began as an intern at Blue Elan Records, and after 3 months they offered me the full time position as Project Manager. I started out with only one artist, two years later I now oversee the campaigns of seven of the artists on our roster, as well as leading our email marketing strategies. Within my position I collaborate with artists, managers, graphic designers, PR, A&R, and radio promoters to create a cohesive artist image. I also lead social media strategy development and implementation, as well as coordinate visual content development and creation, planning, and execution. Over my two years I have also become very skilled in utilizing online marketing platforms such as Facebook, Google, YouTube, Instagram, Spotify, Toneden, Mail Chimp and TailoredMail. I specifically work within country, folk, rock, blues, and international music. But I love ALL genre's. I grew up falling in love Motown, stumbled my way into disco, and have been on overall music fan ever since. My whole life I have always been kept busy. Playing division 1 basketball at one of the top universities in the world while earning my Bachelor's degree was a rigorous balancing act. And I loved every minute of it. Using the skills I learned from UCLA, I give 100% into my artists. I love helping them get their art into the world, and that is why I do this. It is more than a career to me.

Work experience

  • No work experience Entered

Kacy's Skills

  • No Skills Entered

Kacy's Genres

  • Blues
  • Country
  • Funk
  • Hip-Hop
  • Indie Rock
  • Pop
  • R&B
  • Rap
  • Soul
  • World

Kacy's Experience

I’ve created successful marketing campaigns for artists that have gotten them in top publications such as RollingStone, NPR, The LA Times, etc. Experienced in building at artists from >1,000 streams, followers to over 20,000 in less than 7 months. Worked with artists from the ages of 24 to 71.