Jessica Araya Executive Producer • Artist Manager • Business & Accounting Professional Jessica Araya is a visionary creative executive and entrepreneur whose work unites music, culture, and business innovation. As President and Executive Producer of Azulu Music Productions, Inc., she leads a dynamic production company dedicated to developing, managing, and promoting world-class Latin music projects that celebrate cultural heritage and community connection. Under her leadership, Azulu Music Productions has produced and managed acclaimed shows including Havana Secret Band, Momentos Boleros, Azúcar! – A Tribute to the Queen of Salsa, Tropicana in Hollywood, and the upcoming CUMBIA.COM Festival in partnership with the City of Los Angeles. Each project reflects Jessica’s deep passion for Latin identity, artistic excellence, and collaborative creation — bringing together Grammy-winning musicians, city partners, and diverse audiences to experience the vibrancy of live performance. Alongside her creative ventures, Jessica is a seasoned business and accounting professional with extensive experience in bookkeeping, payroll, financial planning, and business development. Through her consulting practice, she has supported numerous entrepreneurs, artists, and small businesses in establishing clear financial structures, improving cash flow management, and achieving sustainable growth. Her dual expertise allows her to navigate both the artistic and corporate arenas with precision and strategic insight — balancing creativity with strong fiscal discipline. Jessica’s work embodies the values of leadership, authenticity, and empowerment. Whether managing productions, negotiating partnerships, or guiding clients through complex business processes, she approaches every project with integrity, purpose, and a deep commitment to excellence. Rooted in her Costa Rican heritage and inspired by her life in Los Angeles, Jessica continues to champion multicultural collaboration and women’s leadership in the arts — creating bridges between creativity and commerce, and inspiring others to turn vision into reality.