BIO- Isabel C. Paz initiated her career in Sony Music as National Publicity manager. Among her first jobs was creating the media strategy and developing a voice for the image of several artists including Shakira, Ricky Martin and Alejandro Fernandez to name a few. She is a creative communications pro who has developed a unique vision allowing her to connect and lead successful communications and PR campaigns across the US market for numerous artists while continuously growing her media relationships. Her expertise includes working with concert promoters, radio, tv networks and digital media outlets. Today, as Director of Media and Marketing for Seitrack US, Isabel applies her 20+ years in the industry to increase artist visibility, growth and consolidation utilizing her traditional and non-traditional media strategies and marketing leading skills. In her current role, she has been key to the development of artists such as Miguel Bosé, Zoé, Bronco, Ha*ash and Ximena Sariñana among others in the US.