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About Iliana Blasdell

Iliana Blasdell is a marketing professional whose career spans brand strategy, trade marketing, and now, music management. After building her expertise at companies like Red Bull and Neuro, where she led high-impact retail initiatives and cultural campaigns, she’s now channeling that experience into the music industry. Iliana currently manages emerging alternative hip-hop artist Balou, bringing a strategic and creative lens to his career development. From coordinating festival appearances to shaping his brand identity, she’s helping guide his path while navigating the evolving music landscape. Her passion for culture, storytelling, and live experiences drives her work as she builds a bridge between consumer marketing and artist growth.

Current Working Location

(Available for some travel.)

Links to work

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Work experience

Iliana's Skills

Business
  • Artist Manager
  • Marketing
  • Project Manager

Iliana's Genres

  • Hip-Hop
  • R&B
  • Reggae
  • World

Iliana's Experience

My background in brand strategy and retail marketing has given me a strong foundation in storytelling, consumer engagement, and campaign execution—all crucial for building an artist’s presence. I’m skilled at identifying growth opportunities, managing cross-functional projects, and driving results, which directly translates to guiding an artist’s career and expanding their reach. With experience in both corporate and creative spaces, I bring a strategic yet adaptable approach to music management.